Hi. I'm Becca.
I'm a freelance creative director/copywriter based out of Boulder, Colorado and will travel for work. With ten years of experience working in the advertising and digital world I help brands develop their identity and voice and create amazing campaigns, media, content and creative.
I'm currently accepting new clients.
Advertising & Writing Freelance Clients:
Fortnight Collective, Cactus, Victors & Spoils, Climate Reality Project, Angry Bovine, Bicycling Magazine, Manual For Speed, GRIT, Thrive Magazine, Liftopia, Chalet Magazine Pearl Izumi, Stages Cycling, LA Sweat, We Got To Hang Out Podcast
Full Time Agency Experience
January 2013 - August 2013
Title: Senior Copywriter
Clients: Bing, Fruit Of The Loom, JELL-O, Schwab, Dominos, Kraft
April 2011 - December 2012
Clients: McCormick, Old Bay, GrillMates, Lawrys, ABC, Google, Verizon
October 2009 - April 2011
Saatchi & Saatchi
Title: Senior Writer
Clients: Yoplait, General Mills, Miller High Life, Keystone, Progresso
October 2008 - October 2009
Clients: Milk, Girl Scouts of America, Wisk, Carefree
August 2007 - October 2008
Clients: US Cellular, Hornitos, Vlassic, Vandekamp Fishsticks
Freelance Content & Creative Clients:
January 2014 - Present
Title: Copywriter & Website Creation
Led the launch, build and redesign of the StagesCycling.com website to create a whole new user experience. Performed a competitive analysis to create the UX strategy & design. Formed the brand standards for Stages Cycling online. Produce and develop all creative content and for online channels including news stories, e-mail marketing and social accounts as well as produce key printed documents like trade show catalogues. Work one-on-one with international teams to ensure consistency across all multi-language websites. Execute SEO strategy and work one-on-one with the developer to optimize the site for search.
June 2015- Present
Create all copy for products and seasonal campaigns. Responsible for all copy for newsletters including subject lines, preview lines, and newsletter headlines and body copy.
June 2017- Present
Establish branding and tone-of-voice guidelines for CableLabs and subsidiary companies. Create marketing material copy and design. Interpret engineers language and translate it to be consumer facing. Design infographics and pamphlets. Formal editing work (MLA).
Title: Creative Director/Manager & Rider
In charged of creating the unique look, feel and voice of the cycling team La Sweat. Develop and design the complete cycling kits each year. Control and create all content on social media and website. Built and manage the team website and store. Source photographers and manage photoshoots. Handle press -- each year La Sweat has garnered national magazine spreads, including one cover feature.
We Got To Hang Out
website:We Got To Hang Out
Developed identity and branding for We Got To Hang Out. Website build and webmaster. Develop all graphics and graphic systems for use online.
2013 - 2015
Title: Head of Creative & Content
blog: The Feed Blog
All content, ad creative, social media posts and marketing. Created, wrote and designed printed marketing materials and zines.
Title: Creative & Content
2014 - 2015
Led all content, ad creative, social media posts and marketing.
Title: Copywriter and Contractor
Advising on social outreach to grow fanbase, mailing list and sponsorship opportunities
Silber Pro Cycling
Title: Content Creation
website:Silber Pro Cycling
Reporting and generating content for the team to leverage growth and sponsorship opportunities.
Still curious? Find out more, here...and if you're still wondering, here are some charts: click