FRUIT OF THE LOOM
You know the best feeling ever? It's a tie between getting your dream job and wearing new underwear. So basically, the best day ever would be day number one on the job while wearing fresh undies.
That's Fresh Gigs.
On LinkedIn we surprised people getting new jobs, by giving them great underwear. Then we turned our observational powers to the 100 and not only found out where the fresh gigs are, but answered the age old question, "Boxers or briefs?".
THE CASE STUDY →
We tracked what the jobs were, and what types of undies different professionals chose. We found out a lot. In the end we delivered undies to over 25,000 new hires, helping over 25,000 people Start Happy.
HERE IS WHAT THE FRESH GIGGERS GOT ↓
THE UNDIE STATS↓
Very targeted digital ads nudged people to the website to sign up to Start Happy and score some Fresh Underwear for their Fresh Gig.